Hurley Sunglasses

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Hurley Sunglasses history

The history of Hurley Sunglasses International traces it's roots back to the surf industry in Southern California in the late 1970's. Hurley Sunglasses Surfboards was established in Costa Mesa in 1979. At that time, Bob Hurley was 23 years old and married with children. Bob had been a production surfboard shaper for 5 years when he decided to branch out on his own.

Well into the early 1980's, Hurley Sunglasses Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. in 1982, Bob and his business manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.

By the end of 1998, it was clear that the team had it's own vision for the future that would not necessarily serve the interests of Billabong globally. Coincidentally, the license agreement between Bob Hurley and Billabong was also up for renewal. With much gratitude, Bob and his team gave back the Billabong license and decided to launch Hurley Sunglasses International.

Billabong USA sales at that time were at 70 million dollars. Things were very good. Planning the first year of Hurley Sunglasses business was very exciting. There were 150 employees with families, house payments, car payments, and etc. that trusted the management team to future success. Miraculously, the first year of Hurley Sunglasses resulted in a major acheivement. Not only were the sales excellent, but also the company was profitable and no jobs had to be cut.

The loyalty and support of friends, retailers, athletes, and families was amazing during this transition year. Bob and his team are forever grateful and humbled for their belief in the vision of the brand.

Hurley Sunglasses International is a youth brand, which derives it's fashion sense from it's deep roots in surf, music, skate and art. Hurley Sunglasses is about positivity, family, creativity, honesty and diversity. The company is inclusive as opposed to exclusive. "Freedom of Choice", "Make Things Happen", "The Future is Unwritten", "Art in Motion", and "Enjoy" are all company themes that represent the brands emotion. Hurley Sunglasses is committed to delivering world-class products to the youth market.

Up until 2002, Hurley Sunglasses was solely distributed in the USA. Bob approached Nike with the idea to partner up for the purpose of expanding Hurley Sunglasses internationally. Bob and his team were interested in Nike because of their emphasis on creativity, innovation, people and the environment.

A deal was completed on March 2, 2002 and Hurley Sunglasses became a wholly owned, independently owned subsidiary of Nike, Inc. Bob and his team continue to manage the company globally on a daily basis. Hurley Sunglasses International expanded overseas in 2003. Self-owned offices were established in Tokyo, Sydney and Barcelona.

Product classifications include sportswear, denim and outerwear for guys and girls, footwear, eyewear, girl's swimwear, accessories and wetsuits. The products are distributed primarily in action sports specialty stores, boutiques and better department stores.

Hurley Sunglasses International is a brand that is committed to partnering with and giving a voice to the optomistic, artistic and creative youth of the planet.